ROCHELLE RICHMOND

ROCHELLE RICHMOND

ABOUT ROCHELLE

Rochelle has had a wrench in her hand since she was a carefree kid in Washington state, and wanted nothing more than to build cars – so she made it her career. An adventurer at heart, she found her way to California where she started an automotive repair shop that morphed into a heavy-duty repair company in 2015 that's been rocking ever since. She still owns her first love, a 2003 Dodge Ram Cummins, and is passing her passion down to her 3 kids who have all been involved in a from-zero-to-hero build of a 12-second, BB 440-powered 1968 Plymouth Valiant drag car. Her 2018 Charger Scat Pack? A custom, modded cool mom car. Obviously. From working with the next generation of car kids to empowering women in the car community as an exec at Modified Chicks, she aspires to inspire. And does just that racing, wrenching, attending car shows and events, and capturing the beauty of cars and the automotive culture from behind a camera.